The Brandits Episode 3: Going for Woke – When is it too much, or not enough?

In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson debate the merits and demerits of the way big brands nowadays are embracing an increasingly ‘woke’ social justice agenda. In the process they discuss the following issues:

• • Why are brands going woke, and why is it such a train wreck so far?
• • Why social justice issues have become so important
• • Questions brands should ask themselves before championing a woke issue 
• • Three handy tips to help brand owners become more values-oriented, without alienating their customers

For more read: GOING FOR WOKE – WHEN IS IT TOO MUCH OR NOT ENOUGH

Listen now on Spotify and Apple Podcast.

About the Brandits:

The Brandits is a monthly podcast hosted by Andrew Thomas and Colin Anderson, where they go head-to-head on all things branding and design. Together they dive deep into the evolution of brands, and discuss how culture and current affairs are shaping and changing the creative industry. Who knows, they might even start talking about their favourite nasi briyani place, or other fetishes. Join in on the conversation at Spotify or Apple Podcast.