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Articles tagged:singapore
Branding
Going for Woke – Part 1 | When is it too much, or not enough?
10.11.20
The economics guru Milton Friedman famously said “The social responsibility of business is to increase its profits”. Up until yesterday most companies heartily agreed, and convincing them to spend even a cent on corporate social responsibility was almost impossible. But today big brands are falling overthemselves to prove who is the most ‘Woke’, and it’s fast becoming a joke. How did we get here, andhow can we move forward to a saner world?