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Articles tagged:Brand Strategy

Branding
The evolution of the buying process and what it means for brands


29.01.21
Back in the day, ‘shopping’ meant going to a shop, looking at the branded options on the shelf, selecting the product that had promoted itself best in the media, pop it in the basket, and buy it with cash. End of story. Today, we review a myriad options and reviews on our phones, select the brand recommended by friends or others on web forums, buy it online without moving from our chairs, and either promote it or trash it on social media afterwards. What does this mean for brand owners today – is traditional retail and branding dead, or has it just changed focus?
Podcast
Ep 1: Why you need to invest in your brand during a crisis


14.07.20
In this inaugural episode of The Brandits, hosts Andrew Thomas and Colin Anderson make a case for why you need to invest in your brand during a crisis
Design
luxury
in crisis - part one
DESIGNER DEBATES #2

21.04.17
Luxury is in an existential crisis. Market forces are driving a constant redefinition, and some would say a debasement of the category...
Branding
is branding
ethical?


17.03.17
Is branding ethical? If you’ve read our booklet Being Equus you will know that this is a question we care a lot about..
Branding
the future of the museum in asia


20.01.17
For more than two millennia, museums have been a defining feature of high civilization, from the earliest recorded in the Neo-Babylonian Empire around 530 BC, to the iconic Tate Modern in London.
Branding
wally olins
retrospective


21.09.16
In the comparatively brief history of branding, there are a few people who could truly be considered as ‘Fathers’ of the industry, and one of these is certainly Wally Olins.
Branding
how brands
create value
BUILDING A BRAND

15.07.16
If you want to know how brands create value, Tim Ambler, author of Marketing and the Bottom Line, put it in a very perceptive nutshell. He said that “brand equity is the UPSTREAM RESERVOIR of cash flow.
Branding
wear your values
on your sleeve
BUILDING A BRAND - 5 OF 5

18.03.16
Every brand should have a point of view – it should represent certain values. These values may be about the quality of the product, or they may reflect the ‘conscience’ of the brand.