Equus
THE IDEAS SHOP #6
to ‘er’ is divine

Er is a selection of bespoke artisanal wines from China’s Shanxi province. ‘Er’ meaning ‘two’ in Mandarin, represents the duality of Yin and Yang – the balance that is fundamental to life. Sun and shade, moisture and dryness, sweet and sour – the elements that must be in perfect balance to produce the perfect wine.

China’s love of wine and winemaking actually stretches back over 4,000 years, a tradition which had been buried in the dust of recent history. Today China is rediscovering its love of wine, with consumption growing apace. Which is why we decided it would be the right time to create a branded wine collection that is uniquely Chinese, not only in the location of the vineyards, but also in the provenance and distinctive viniculture that produced the wines.

The Er collection is comprised of six individually named wines, each contained in a uniquely shaped bottle made of two traditional Chinese materials, reflecting the brand name. China’s ancient proverbs provide the inspiration for our collection, with names such as Wind Frost (Ice Wine) and Black Stork (Pinotage). A series of wines cherished by connoisseurs that will be classically collectable, while being distinctly Chinese.

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  • CREDITS
  • Creative direction, copywriting, design and photography: Equus
  • Pack graphics: Tom Merckx, Liquan Liew & Kristal Melson
  • Bottle renderings: Anton Toomere