Equus
the ideas shop #3
flying high with gulliver

Premium air travel in the Fast Lane just got better with Gulliver, the chic in-flight leisure kit which turns transcontinental air travel from a trial to a pleasure. Enjoy a customised pack of travel essentials combined with a Gulliver classic travel novel of your choice, accompanied by a leisurely meal the old-fashioned way.

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Air travel is an increasingly lonely place, particularly at the front of the aircraft. Over the past decade, passenger research has pushed airlines into offering as much privacy to their first-class passengers as possible. This has put a premium on sleep, but there is a downside. Regardless of what carrier people fly there’s a good chance that they’re going to be all alone, with little to do apart from eat, sleep and catch up on a film. That’s why we designed Gulliver, a discerning selection of premium new travel essentials made for the modern jetset lifestyle, combined in an inflight presentation pack. From zesty air spritzers to moisturising soaps and hand-made chocolates, the Gulliver pack also includes a choice of 14 pocket travel novels to while away the hours, along with the best custom travel kit available.

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  • CREDITS
  • Creative direction, copywriting and design: Equus
  • Book cover design and illustrations: Kristal Melson and Adeline Tan
  • Pack graphics: Nicholas Lee
  • Photography: Jorg Sunderman