RAJAH & TANN

STRATEGY & BRAND

Rajah & Tann LLP - one of the best homegrown law firms - has built a real presence not only in Singapore but in Asia. We created a powerful yet succinct visual identity to communicate 'Lawyers who know Asia' - a brand story that is closely tied to the up-front strategy resulting in a total brand experience.

LA PUTRI

STRATEGY & BRAND

Love and passion, pure and simple. With rare pieces highly sought-after by jewellery connoisseurs, this stunning brand marries the classic and contemporary to transcend both time and passing trends. Work ranges from strategy, identity and brand development to packaging and interactive.

RAFFLES HOTELS & RESORTS

REBRANDING

The hotel group; highly revered for 'enchanting experiences' does not disappoint with a contemporary yet timeless identity overhaul. Taking our cue from the famously drawn 'Traveller's Palm', we captured the essence and heart of the brand to translate elegant simplicity. Repositioning work includes brand architecture, overall visual expression and print campaigns.

STUDIO M

BRANDING

Vivid and dynamic, Studio M is a new business hotel by Millenium & Copthorne. With interiors designed by Italian maestro Piero Lissoni, our brand expression work incorporates a special blend of the 'funky' and the 'low-key'. Mixing business with pleasure, the brand is firmly attuned to the on-demand needs of the transcontinental traveller. Work includes naming, identity, brand development and interactive.

GHM

REBRANDING

According to the influential Wallpaper* magazine, General Hotel Management (GHM) is known as 'one of the most respected hoteliers in the world.' We revamped their identities through a comprehensive brand architecture and visual expression - including the award-winning GHM website.

SANDY ISLAND

BRANDING, WEB, ENVIRONMENT

18 luxury waterfront villas designed by world-renowned Italian architect Claudio Silvestrin, Sandy Island was launched on Singapore's Sentosa Cove by the YTL Group. Designed for the most discerning, our collective efforts resulted in a complete brand programme ranging from its marketing collaterals, website/video to the gallery concept and interiors.

ADM

IDENTITY

A brand new identity to reflect today's young creative energy at NTU's School of Art, Design and Media. Using the bold letters ADM, we built a visual language that reflects the dynamic nature of ADM with recognisable letterforms set against changing backgrounds. Consistently fresh and fluid, we designed the identity, collaterals and the prospectus guide all in record time.

NAFA

MARKETING CAMPAIGN

Cultivating Imagination at Nanyang Academy of Fine Arts where a 'live' platform of elements can leap out and 'play'. This campaigns aims at encouraging creativity via imagination to attract potential talent to walk through their doors.

MARCH

IDENTITY, PACKAGING

Fascinated by nature's beauty, March is a high street jeweller using natural forms to inspire its precious pieces. Our scope of work ranged from identity, packaging to bespoke display systems.

EXOTIQ

STRATEGY & BRAND

With a clearly defined strategy and architectural system in place, Exotiq's vision of creating a worldwide lifestyle brand synonymous with holidaying and living in paradise is best expressed by its new hummingbird symbol – infinite freedom to take flight and discover new lifestyles in paradise.